Privacy Policy

Our Commitment to Your Privacy

At New Beacon Books, we cherish the trust our global community of readers, educators, and literary enthusiasts places in us. Since 1966, we’ve been dedicated to amplifying authentic Black voices through literature, and we extend that same dedication to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit newbeaconreads.com.

Information We Collect

To provide our culturally rich literary services, we may collect:

• Personal Identification Information: Name, email address, shipping address, phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely through our PCI-DSS compliant gateway) or PayPal information. We never store complete card numbers on our servers.
• Demographic Information: Age range preferences (5-9 years, 9-12 years, Teen & Young Adult) and cultural interests (African, African American, Black British, Caribbean) to enhance your browsing experience.
• Technical Data: IP address, browser type, device information, and pages visited to improve our website functionality.
• Communication Records: Correspondence with our Indianapolis-based customer service team.

How We Use Your Information

Your data helps us:

• Process transactions and deliver your literary purchases worldwide (excluding some Asian and remote areas)
• Provide personalized recommendations based on your age group and cultural interests
• Improve our website and payment processing systems for secure, convenient access
• Communicate about orders, promotions (like our first-time customer 30% discount), and culturally significant new releases
• Prevent fraud and enhance security measures
• Comply with legal obligations

Data Sharing & Disclosure

We value your trust and only share information when necessary:

• Service Providers: With payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT security partners who assist in delivering our services.
• Legal Compliance: When required by law or to protect our rights and safety.
• Business Transfers: In connection with any merger or sale of company assets.
• Educator/Organization Purchases: Limited information may be shared for bulk order verification at [email protected].

We never sell your personal data to third-party marketers.

International Data Transfers

As we serve a global audience (excluding some regions), your information may be transferred to and processed in the United States (our headquarters at 2686 Clay Street, Indianapolis) or other countries with different data protection laws. We implement safeguards to ensure your data remains protected.

Data Security

We implement robust security measures including:

• SSL encryption on all pages
• Regular security audits
• Tokenization of sensitive payment data
• Fraud monitoring systems
• Limited employee access to personal information

While we strive to protect your data, no internet transmission is 100% secure. We encourage you to use strong passwords and log out after account access.

Your Rights & Choices

You have the right to:

• Access, update, or delete your account information
• Opt-out of marketing communications
• Request information about data processing
• Withdraw consent (where applicable)
• Lodge complaints with regulatory authorities

To exercise these rights, contact us at [email protected]. Indiana law governs these rights for our US-based operations.

Cookies & Tracking Technologies

We use cookies to:

• Remember your age group preferences (5-9 years, 9-12 years, Teen & Young Adult categories)
• Analyze site traffic to better serve our diverse readership
• Enable secure checkout processes
• Provide personalized content recommendations

You can manage cookie preferences through your browser settings, though this may affect website functionality.

Children’s Privacy

While we offer children’s literature (5-12 years), we don’t knowingly collect personal information from children under 13 without parental consent. Parents/guardians may contact us to review or delete such data.

Policy Updates

We may update this policy to reflect changes in our practices or laws. Significant changes will be notified through our website or email. Your continued use constitutes acceptance of the updated policy.

Contact Us

For privacy-related questions or concerns: